Our final product -HUNT teaser trailer

Personal & Group Schedule

Even though the project is almost complete, these last few weeks are very important. This timetable will guide us in keeping to deadlines and prevent us from falling behind.

Mock up - magazine cover

As part of our project we are required to support our main product with two ancillary tasks. These are a magazine cover and a movie poster. We have created magazine cover mock ups, in order to experiment with initial ideas. This process will enable us to understand what works and what doesn’t. It also will guide us so we don’t break to many magazine conventions.

Filming our Trailer

During filming we thought it would be ideal to document the process. Here are some images of the team filming on location, Bridgefoot car park in Stratford-upon-Avon. These photos show the scene in which our antagonist finds the woman on the ground. To enable us to make the most of the filming shoot, we decided to film a range of shots so we have more choice when editing to include in the final product. Meaning we can make sure that we have the best and most appropriate for the effect that we are trying to achieve.

Although we had trouble gaining permission to film, the actual process went reasonably well. Our time management was apt therefore the filming was kept to schedule and we managed to shoot all the shots that we had planned on our storyboards. Although it was really cold and we were one member down, it all went to plan and we all pulled together to get the shots completed.

Call sheet & confirmation to film

To enable the filming process to run smoothly, Hayley created a call sheet in which there is a plan for the day. The call sheet includes the contact numbers of all cast and crew members, directions to our location, weather forecast and a shooting schedule

Although we had difficulty gaining a permit to film in Coventry, permission was granted for us to shoot the trailer in Stratford-upon-Avon. I emailed the Civil Enforcement Supervisor at the Stratford-on-Avon District Council and he was able to provide us with authorization to film in the car park Bridgefoot located on the Bridgeway road. Filming begins Sunday 21st November.

Contingency Plan

To film in a public place, such as a car park, we have to obtain a permit allowing us to film on location. As we had planned to film in Coventry we contacted Mike O’Connor, who works for CV One. He was very helpful and provided us with various contacts to gain a permit. However due to particular content of the trailer, we were not successful in actually receiving one. Therefore our contingency plan is:

• We will shoot the trailer in Stratford-upon-Avon if permission is granted.
• If our actor is not available, we have a understudy to replace him.

Animatics

To help us with the creation of our trailer, we have created an animatic. This enables us to visualize our trailer in more detail and to give us a physical representation of the finished product. This also means that if there are any flaws in the trailer, such as continuity or camerawork, we can see these and correct them.

Focus Group

As part of our primary research, my group and I organised a focus group for discussion on thriller movies, and particular films in that genre. For example, Inception was popular in the discussion. To record this focus group we used Georgia’s Blackberry. The focus group is located on Georgia’s blog. To view this blog, visit:

http://georgiangusmediastudiesa2.blogspot.com/

Costume Ideas

As teaser trailers are always under a minute long, symbolism is important to convey messages to the audience in this short time. Therefore symbolism should be considered in all aspects of the trailer, this including the costumes of our characters. As we want to suggest that the female character in our trailer is bad (because she has been unfaithful) the colour of her dress is significant to this been addressed to the audience. Therefore my group and I have decided it would be best for the woman in the trailer to be wearing either a black or red dress. The black would reveal the idea of something dark and death. The red would suggest danger, passion and love. These subliminal messages would create an impression on the audience about the film and the character.

Personal Timetable

To maintain positive progress and to meet deadlines, I have devised a personal timetable which will remind me of deadlines and provides me with targets to achieve. Having a schedule means my work will be more organised and efficient.

Poster Ideas

In addition to our main task of the trailer, we also have to produce two supportive ancillary tasks. These being an advertisement poster and a magazine cover. We all have some initial ideas and this is an example of one of Hayley’s ideas for a poster.

After discussion and further analysis of how films are released, we decided to change the release date of our film to December 2011.

Font types

In order achieve the best design of text for our trailer, Hayley formed a tally on a range of fonts. This enables us to choose the best one to suit our genre and our target audience. Evidence proves that the most simple can sometimes be the most effective. Arial Black (with spaces) got the most votes. Meaning this was the most popular H U N T

Location

Here are some images from Google Maps.They are of four possible locations of a filming shoot. We have picked these as they are the most fitting for the type of car park that we want to capture in our trailer. We will visit all four and then from our findings, choose which is most reliable and suitable for our production.

Storyboard Ideas

This is an example of a storyboard that shows how the trailer will look visually. Members of my group have also produced storyboards. Creating these storyboards give us an idea of how the trailer will look, meaning we can gain a more detailed perspective of the teaser. Also by us being able to see the images within the shots means that we can make changes if we feel we need to (either being the actual shot or even the image in the shot.)

Shot List Schedule

For part of our planning Hayley created a shot list for our trailer. This is a necessity to have as we can refer to this schedule for detailed synopsis of each shot. Copies of the shot list will handed out to all members of cast and crew.

Health & Safety Assessment

Georgia designed a Health & Safety Assessment for the production process of our trailer. This includes what are the necessary precautions to take when we are filming.

Costume Design Ideas

Hayley created a mood board for costume designs that we want the actors to wear in the trailer. These are the mood boards with initial ideas:

Script

For our script, both Connor and I created ideas for what to include. We wrote each one and then will incorporate different factors of each to include in the final one. This is my script:

INSERT TITLE CARD: DISTRIBUTOR NAME

INT. CAR. NIGHT

RYAN (24) is driving fast and anxiously. He is alone.The car is black. The interior is clean and tidy. Ryan is tall and slim.

EXT. MULTI-STORY CAR PARK. NIGHT

He approaches a car park.The car park is dimly lit and there are no visible people around. There are some cars parked sporadically through the top level of the multi-story.

Ryan drives to a space and exits the car.

A woman is lying on the ground. Only her hand and her wedding ring are in focus.

Ryan is slowly walking towards her, reaching for a gun.

TITLE CARD: HUNT

Ryan stands over the woman with a gun in his hand.

TITLE CARD: THIS SUMMER

And this is Connor’s :

INT. MULTI STORY CAR PARK. NIGHT.

Non-diegetic music - .................

A man walks up to a lift door, -presses the button-. This is DAVE (21); he is wearing a smart black suit with a white shirt and a black tie. HE IS CARRYING A GUN. He enters the lift -presses the button- and waits. He exits the lift and goes through a door into an EMPTY CAR PARK. He turns left and walks. He approaches something that is on the floor. IT IS A DEAD WOMAN. She is wearing a WEDDING RING.

He stands and stares.
Fade To.
HUNT.

Fade To.

Coming Soon.



-----------------------------------------------------------

Storyboard planning

For any storyboard, everything included is very important. As part of the process of creating a storyboard, thinking about camera shots, editing techniques and all the mise-en-scene elements are a necessity. Therefore I have produced a list of all the techniques that are in my storyboard and elements that we may use in the final trailer.

Camera

Close ups - to emphasise importance (eg. the womans wedding ring)

Establishing shots - to set the scene and location (eg. to show the urban setting and the car park)

Editing

Transitions - to add a more eerie atmosphere

Reaction cuts - to add more tension and fear

Jump cuts - to move the narrative along

Mise-en-scene

Setting - the car park

Costume - the woman's black dress, the man's black suit & the black car

Lighting - low key, some natural

Performance - the woman is scared and will show her uneasyness of being alone in the car park

Make-up - the womans should be simple but prominant, we do not see man's face

Props - the car

Sound - there will be music on a soundtrack overlayed

Colour - black is a symbolic colour throughout the trailer. It conveys the overtone of darkness and evil, which is relevant to our story and the thriller genre.

As this is only a mock up of a storyboard, not all elements of it will be included in the final one. To add to this we will incorporate parts from each of our storyboards, mixing all our ideas into one.

Group Schedule

This is our schedule that the group created. This will enable us to keep to a plan of action, therefore preventing us from missing deadlines or falling behind with our progress. Having a group schedule as well as individual timetables, means that the group can work together more efficiently because we have agreed on group deadlines.

Treatment

This is our treatment, we first wrote it in a word document and then recorded Georgia, Hayley and myself discussing the concept of our film and the development of our ideas.

Personal Timetable of Action Plan

This is my individual schedule. This will help me manage my work and make sure I keep to important deadlines. Organising my work into a timetable means that I can maintain control in the development of my Blog work and the group project.

Summary of Product & Audience Research

For our advanced portfolio project, we had to conduct primary and secondary research including analysis of cross media advertising this including; film teaser trailers, poster and magazine front covers, as this is what we will be creating for our project. And researching what sells films to audiences and researching to determine what our target audience should be. This research will help us divide demographic and psycho graphic audiences, this guiding us to determine the most useful parts of these such as; age, gender, attitudes and opinions that will be the best to target.

For my personal research I first analysed movies from a range of different genres such as; romcom, action and thriller. This giving a broader view on the way that film makers advertise their films. For instance, how colour can be adapted to a certain film, in 'Going the Distance' there were a lot of light colours and soft tones giving off an impression of light heartiness and romantic emotions. This I found being a complete contrast to how and what colours were used for the advertisement of 'Devil'. In this trailer and especially the poster, there were a lot of dark colours reflecting the sense of evil or death. I found in the poster, the whole image is black with a just a small portion of the poster, an elevator down button, being red. This symbolising danger or possibly the devil, with the button pointing toward hell? I also noticed with the poster how the unique selling points of a film are a huge focus on the poster, whether it be M. Night Shymalan in 'Devil', 'Resident Evil' in 3D or Drew Barrymore in 'Going the Distance'.

As our group ideas evolved I refined my research and analysis to the thriller genre as this is what we decided to make our film in. For analysis on cross media advertising, I looked at the film 'Buried' starring Ryan Reynolds, another unique selling point. Both the teaser and poster had very successful elements to sell the film and left me wandering what has happened, and has encouraged me to go and see the film. As well as my analysis, we as a group have set up a Yahoo! account and created a questionnaire about the film trailer, asking for the general public to watch it and then discuss what they thought and felt about how it worked etc. Although it can be assumed too general for audience research by having the questionnaire open for all, we did it purposely to see who actually did the questionnaire, this helping us determine a target audience. To coincide with this questionnaire, we created one on Facebook and sent the same questionnaire to selected 'friends' this making the research more refined. As these may not be as successful as we hope, we also constructed a Survey Monkey questionnaire which will give us added data. When collecting results we can then compare and contrast the three to understand who would be more approachable and successful to target in selling our film. We also conducted a more general questionnaire that we handed out to people, this was to useful for us to understand what parts of pyschographic and demographic factors to include in our final piece. To add more to this research we are setting up focus groups and we will record audience’s reactions to teaser trailers of the thriller genre.

To conclude my findings so far, I have understood that unique selling points are very successful; colours are very effective in symbolising elements of the film that you want to reveal. Also, music sound tracks are important and creative however simple they may be, they always add to the atmosphere.

Simplicity is something I have found to be very successful and is something my group and I are considering for our own, as we have learnt that this will be very valuable to the success of our trailer.

Psychographic & Demographic

Results

After collecting the results from my Psychographic

and demographic questionnaire, I have collated

them into pie charts for easier analysis.

Here from question 1, the chart to the right shows that 30%

said they are most likely to see a film poster at

the cinema and only 11% said it would be at bus

stops.

This chart below shows the results for question 2. This question being: What attracts you to go watch films? The results state that a massive 30% said the genre of the film, 27% being the stars of the film and only 18% being both the interesting advertising and famous directors.

Question 3's results show that a huge 38% say that
the star on the front of a magazine makes them want to buy it. Compared to a minor 9% saying it would be the interesting articles.

This pie chart to the left, states that majority of the people we asked will most likely see film trailers at the cinema, 42%. The lesser being online, at only 19%. The medium being on television with 39%.

Questionnaire

This is an example of the questionnaire that we handed out to a group of people. Although some of the answers that we collected were not as helpful or useful as we had hoped, most of the replies we received gave us a lot of useful insight into what audiences want and expect from advertisements in the movie industry. This enables us to demonstrate these needs in our own project, making it all the more successful.

Technology Research

iMovie

This is the software that we will be using to create our final product. iMovie is an advanced software product that will be the best to use in the creation of our teaser trailer. It provides us with a range of tools to input the immense detail that we need to edit and cut our trailer. Making it as professional as we can.

http://www.apple.com/ilife/imovie/

Final Cut

For the editing of our trailer we will most likely use Final Cut as it can provide us with reliable tools to make our trailer professional. It means we can easily and successfully edit our filming with ease. We can effortlessly transfer our recordings from our tape straight to Final Cut and then we can begin editing. The tools on Final Cut give us endless possibilities to customize our trailer, including transitions, sound effects and freedom to cut any parts we desire. During research of these products, I found out that Final Cut has been used by proffesionals to edit their work, such films include; Eat, Pray, Love and 500 Days of Summer.

http://www.apple.com/finalcutstudio/finalcutpro/

The Sony A1E Camera

To obtain the best possible recording of our trailer, we need to make sure that we use one of the best camcorders. The Sony A1E is the camera that is provided at college. We will use this camera as it is ideal for the high standard that we want to achieve. The Sony A1E has many features that will benefit us greatly. The camera is small, lightweight and uses technology such as CMOS meaning it can deliver a professional recording.

http://www.sony.co.uk/biz/product/hdvcamcorders/hvr-a1e/overview

Analysis of Inception

Inception Empire Cover

On this magazine cover of Empire, it is advertising the new Christopher Nolan film Inception. The main focus on the cover is Leonardo Dicaprio. He is one of the unique selling points of the movie that Empire can use to sell their magazine as well as advertise the film. Another would be mentioning the director. There are only three colours used throughout the page, red, black and grey/white. They have used red on the bold text to make it stand out against the softer tone background.The titles of the films are all in bold, to draw the eye and focus on the films. They have Dicaprio in the centre of the page, with the text framing him. This creates a symmetrical appearance to the page. The texts at the sides of the image are diagonal, but reaching into the page, this creating the sense of drama and uneasiness. Alongside this, the background image is of tall skyscraper buildings, which correspond with the alignment of the text, to create the illusion of falling. The image also conveys the possible location of the narrative, this appears to be a city, possibly New York.

Inception movie poster

The poster for Inception has given a detailed presentation for expectations for the film. The main colours used in the poster are dark greys and black. There are very little bright colours, except for the text for the title which is red. This colour symbolises danger or something evil. The main image in the poster is of a city with skyscrapers, the centre of the poster is Leonardo DiCaprio standing with water up to his calves. This is not what we associate a city to look like, therefore the audience can automatically assume that the film contains some surreal content throughout the narrative. This image is represented both photographically and graphically, by the image of DiCaprio being photographed but the surroundings being graphically designed and enhanced. The messages in the poster are primarily visual so the audience can understand a lot from the image. The intended audience for the poster would be fans of Christopher Nolan and Leonardo DiCaprio, pre-determined audience, these are also unique selling points. To add, fans of action/thriller films that will be attracted by the images and the poster as a whole. The tagline reads ‘Your mind is the scene of the crime’, this could interpret that the film is a psychological thriller meaning it has added appeal. Overall the poster creates a positive representation of the film and sets up a good anticipation and excitement around the film.

Inception teaser trailer

Firstly the trailer lasts for approximately 1 minute 3 seconds, with 7 seconds being film production companies etc. The main background of the trailer is black, the first shot is of a spinning top. This implies to the audience that this object is very important to the narrative as it is the first image that we see. Christopher Nolan is used as a unique selling point as it also reminds the audience that he directed The Dark Knight. The text for this is continually in block capitals and always white, this portraying a sense of holiness or something magical. The text fades away and next there is a bird’s eye view of a busy city. There are skyscrapers and lots of traffic, this provides an assumption of the location of the film. The creators have also used Leonardo DiCaprio as a unique selling point in the trailer. They have used a close up of him to show that he’s starring in the movie, after this there is a line of text of his name.

Throughout the teaser they show clips of the movie, they have placed the tagline amongst these clips. The cuts get faster and the pace picks up displaying the action based parts of the film, these in turn creating expectations for the film. To end, there is a panoramic shot of the city again but as the shot rotates to face the audience the title INCEPTION is spelt out to end the trailer. Around the text there is maze which concludes that the film will include puzzles or people getting lost, both physically and mentally.

Inception Total Film Cover

This is the front cover of Total Film, another film magazine also promoting the film Inception. From looking at the magazine, I firstly noticed that they have used a similar colour scheme to Empire. I believe this could be relating to the genre of the film, which is thriller/action. The dark colours reflect a negative sense to the narrative, with the red contrasting to create a shock factor to the representation of the film. Another element to the layout which is similar is the use of buildings in the background image, conveying that this is the obvious location of the film. They also have placed Dicaprio in the centre of the cover both a medium shot.There is an in-direct mode of address used as Dicaprio is not looking directly at the audience.

Analysis of Enter The Void teaser

The teaser trailer for approximately 45 seconds. Most of the trailer is just black with no movement of any sort. The first element of the trailer that the audience sees is the text ENTER THE VOID entering from the left hand side. The text is bold and in capitals, in the colour of a dirty yellow. This colour represents the idea of sickness or something chemical. The text reads the correct way, however it is entering from the wrong side to what we as an audience are used to reading. By doing this it creates a sense of uneasiness as this is not how we usually read text, this could also create a feeling of confusion.
After the title has entered ‘ENTER’, there is an image of a young man laying it what appears to be a toilet cubicle. The audience can register that because of where he is, there is the possibility of drugs being involved, as he appears to have overdosed. The simplicity of the trailer maintains the anticipation of what the narrative is and keeps the audience asking questions on what has happened. After the camera has panned over the image of the young man, the remainder of the title appears saying: ‘THE VOID’.

Mind Map of Ideas

Audience Research - Survey Monkey

As our other questionnaires did not provide us with enough useful data, we created one with the survey hosting site Survey Monkey. We believe this has good potential as it can reach a wider audience through the participants forwarding to other people.

- Facebook

For our audience research my group and I created a Facebook questionnaire that we sent out to 20 of my friends. After 4 days of sending the questionnaire, we only received one reply. As this proved not as successful as we had hoped, we decided to work on Survey Monkey to collect results.

Buried Poster Analysis

This poster successfully demonstrates the potential storyline for the movie. Alongside the actual title of the movie, the audience can automatically associate the two together to gain a good expectation of the film. The main colours used in the poster are mainly dark this creating a sense of fear around the character. With the addition of the orangey tone light from the lighter there is a contrast of colours, this creating an uneasy feeling for the audience. The main figure/image in the poster is of the main character. We can see that he is trapped inside a wooden box, with only a lighter. His face appears distorted, giving the impression of movement. This gives life to the poster. The image is represented photographically with the addition of possible graphical editing to make the image more professional. Messages in the poster are both visual and verbal; the image is eye catching because of the panic that is brought to the image through the use of dark colours and the close-up image which highlights the claustrophobia feeling for the audience as well as the character. I think the intended audience for the poster would primarily be pre-determined audience for Ryan Reynolds and Rodrigo Cortes, but also fans of the thriller/horror genre. The use of the dark colours and the mise-en-scene elements of the poster put the film in the thriller genre, such conventions as; colours and scary images.

Analysis of 'Buried' teaser trailer

The teaser trailer for the film 'Buried' is very simplistic, however it creates an interesting and exciting buzz around the film's storyline.

Firstly, the trailer lasts approximately one minute and twelve seconds, this including opening credits of the production company at the beginning. Althought the teaser is reasonably short they succesfully advertise and sell the film within this short time.

What is most interesting about this film trailer is that majority of it is just in darkness, it is not untill the almost end of the trailer where a small amount of light is created from a lighter. This is the first glimse of any 'life' in the trailer that the audince sees. This use of limiting the mise-en-scene elements in the film, adds to the sense of mystery. The trailer has an overlay of the character speaking, through his tone of voice and the dialogue that he is saying, there is an eerie atmosphere created, this is greatly emphasised by the darkness. The audience can see that he is in some kind of wooden box 'buried' under, what appears to be, ground. From this image there is a great sense of claustrophobia, not only for the character but for the audience viewing the trailer.

Adding to all the hype from the effectiveness of the trailer content, there is also a pre-detrmined audience targeted as the well know actor Ryan Reynolds is starring in the main role. Having the trailer this simple leaves the audience with wonder as it makes the trailer more intriguing and creates an intense anticipation for the films release.

Film poster analysis

Detailed Analysis of movie posters -The Dark Knight & Brokeback Mountain

Detailed Analysis of Movie posters

Detailed Analysis of Movie posters

Detailed Analysis of Movie posters

Analysis of Teaser Trailers - Devil, Going The Distance & Resident Evil

'Devil'

How has the trailer been constructed visually?

In the trailer the creators have produced a successful portrayal of the movie through the use of; a selection of camerawork techniques, a range of editing techniques and also the layout and the design of the text. The title of the movie and the release date are both shown throughout the trailer at the bottom of the screen, this making sure that the audience knows what the film is called and gives a constant reminder of the date the movie is out in cinemas. In-between shots from the movie, there are words that appear on screen, these are coloured red and are on a black background. We, as an audience, may associate these colours with danger, evil and even death. These instantly create an impression on the audience about the genre of the movie and what the storyline could include. To add to this idea, the words say; "Bad things..Happen..For a reason" this makes the audience uneasy and creates a bad feeling around the action.

Looking at the camerawork they used, I saw that there were a lot of high angle shots used and close ups. The close ups also double as reaction cuts from the characters on action that we do not see in the trailer, thus making the audience feel more nervous and it creates an increased level of tension because we are unaware of what is going on. The high angles are voyeuristic, creating an impression of the characters being watched.

The editing techniques are kept minimal but still very effective; there are a lot of fast cuts which add to the pace of the film which becomes more rapid as the trailer goes on. This gives a clue to the audience on how much action is in the movie, this could also be reflecting the feelings of the characters in the movie as it becomes more intense.

What information is used to sell the film?

The use of the title of the film and the release date being on display continually throughout the film trailer is used cleverly to attract attention on the release date so the audience will remember when the movie is being released. The micro-aspects used such as the fast paced editing and the reaction cuts, generate more anticipation around the movie, this being a successful selling point because it creates mystery. A good selling point that the film has, is the mention of the director/writer M.Night Shyamalan. Using his name sells the film and will appeal to fans of his previous work.

What information is revealed about the genre?

Through the use of the camerwork and editing, I understand the film is of a thriller or horror genre. I gained this impression from the fast paced cuts, the quick 'snapshots' of the movie, the colour scheme used and the content of the trailer which shows features of the story. The music score is very intense and consists of sharp notes that reflect the dramatic of the storyline.

What information is revealed about the storyline?

The audience views in the trailer a small group of people becoming trapped in an elevator. We see someone attempting to open the elevator, however in between the action shots, text appears reading; "Bad things..Happen..For a reason". The mixture of these two generate the idea that something frightening is happening and provides a sense of urgency creating intensity. We understand that the characters are in danger this is also emphasised from the title of the film, Devil, which implies something extremely evil or supernatural.

'Going the distance'

How has the trailer been constructed visually?

Through the use of micro-aspects such as; camerawork, editing and style of text, the creators have successfully introduced the idea of the movie. The use of two shots, close ups and establishing shots create a sense of closeness between the characters which in turn reflects the story of the two characters, which is what the movie makers want to convey to the audience.

There are images and shots of aeroplanes which imply travel, this obviously linking to the title of the movie. From this the audience can assume, without dialogue, that there is going to be separation and travelling in the film.

The editing techniques have been kept quite simple, because the film is a love story, the cuts are slow and gentle which reflect the genre.

What information is used to sell the film?

The main selling point of the movie is the 'Stars' that feature in it, Drew Barrymore and Justin Long play the main characters. They will appeal strongly to fans of these actors, making them likely to go and watch the movie at the cinema. To add to the cast, Christina Applegate co-stars as Drew Barrymore's sister, information we find out from the trailer, this adds a whole lot of potential to the movie's success. Although the trailer provides the audience with a good insight into the story of the couple and the situation they are in, there is still some mystery into what happens with their relationship, this along with the 'feel good' feeling that the film represents establishes a light-hearted film which will be popular with cinema goers.

What information is revealed about the genre?

This movie is evidently of the romcom genre, I understand this from particular details of the trailer. There is a lot of light colours used in the scheme for example; whites and pinks which we associate with love and passion. The story of the couple’s relationship is explained briefly and so the audience can determine what kind of film this is easily, there are comic elements of the movie shown through dialogue which adds more of a 'feel good' touch to the movie.

What information is revealed about the storyline?

The audience learns that the couple have recently met, they are out and she explains that she lives far away, therefore cannot see him anymore, after their brief fling. He catches her up at the airport and admits that he doesn't want to let her go and suggests a long distance relationship, she agrees. This all the audience learns, so they have only given us a sneak peek into the story.

'Resident Evil - Afterlife'

How has the trailer been constructed visually?

This trailer provides positive representation through the use of framing and angles, and the editing techniques to emphasise certain factors of the film and the layout and use of text. There are a lot of group shots and wide shots used generously to demonstrate the action that goes on. There is some fighting scenes which benefit from the space given in the shots to emphasise and show off the stunts created. There is a colour scheme of black and white, which we could associate with good and evil. This also giving an idea to the audinence on what the content of the story may be.

Editing has been used sufficiently to reflect the fast paced action that is in the film, the are a lot of cuts from one shot to another this showing off the action sequences and to make the film appear more intense and powerful. There are cuts from images to text, which inform the audience of the 3D aspect of the movie.

What information is used to sell the film?

There are strong female roles portrayed which will help in appealing to female audiences, as this creates an image of women being strong and fearless, this could also generate positive female role models for the female audiences. The trailer focuses a lot of attention on the 3D aspect of the film, the collection of snap-shots from the movie link to this factor of the movie, this advertising this modern technique to it's full potential. This film is also one of a quadrilogy meaning that it already has a large fan base. This also benefits sales as the trailer will purposely target its intended audience.

A main selling point of the movie is also the casting of the actress Milla Jovovich, who is known for playing this role and is seen as an icon, therefore she will create a healthy amount of interest in the movie.

What information is revealed about the genre?

Through the techniques used, it is evident that the film is of the Sci-fi genre. This is shown through the action and also the interior and the surroundings of the characters appear unreal, therefore imply this idea of fiction. The film could also fall under an action genre because of the fighting and violence that is included within the film. There is also a warning at the bottom of the screen about the violence saying; "Contains strong bloody violence and language", this revealing expectation of its content. Rather than being seen as a warning, this message may actually attract a larger audience.

What information is revealed about the storyline?

Not much is revealed about the narrative. The main focus seems to be about the action and the added bonus of the use of 3D. The storyline is not elaborated upon because the film is one of a quadrilogy meaning loyal fans of the film will have seen the other two and therefore they will know the backstory of the characters and the previous narrative. Also, the trailer is a small teaser trailer, therefore it was a fraction shorter than the standard trailers usually seen in cinemas before the main picture.

What are the similarities between all of these trailers & what have you learned about the structure of teaser trailers?

The purpose of a trailer is to advertise and sell the film by creating interest and wonder about the new movie. They do this by packing all the best bits of the movie into this short trailer, exposing the parts that will attract the most attention, all these films do this but some in different ways (GIVE EXAMPLES). The time length of the trailers are normally the same, however I found the 'Resident Evil' trailer was a little shorter than the other two.By having the length of the trailer quite short means that the audience can only have a sneak peak at the film and what it is about. This is another aspect that is similar between the three trailers, that there is little revealed about the narrative but only short snap shots of the story. This leaves the audience intrigued at what happens in the film, therefore fulfilling its value and purpose of being a ‘teaser’ trailer. In ‘Devil’ and ‘Resident Evil’ the pace of the cuts becomes faster, conveying the film to be thrilling and full of action. I found that the layout of the trailer are sometimes quite similar, with the name of the film appearing at the end, however this was not the case with the movie 'Devil' and 'Resident Evil' where the name is displayed throughout the trailer. The release date is revealed at the end of the trailer, alongside the website