Psychographic & Demographic

Results

After collecting the results from my Psychographic

and demographic questionnaire, I have collated

them into pie charts for easier analysis.

Here from question 1, the chart to the right shows that 30%

said they are most likely to see a film poster at

the cinema and only 11% said it would be at bus

stops.

This chart below shows the results for question 2. This question being: What attracts you to go watch films? The results state that a massive 30% said the genre of the film, 27% being the stars of the film and only 18% being both the interesting advertising and famous directors.

Question 3's results show that a huge 38% say that
the star on the front of a magazine makes them want to buy it. Compared to a minor 9% saying it would be the interesting articles.

This pie chart to the left, states that majority of the people we asked will most likely see film trailers at the cinema, 42%. The lesser being online, at only 19%. The medium being on television with 39%.

Questionnaire

This is an example of the questionnaire that we handed out to a group of people. Although some of the answers that we collected were not as helpful or useful as we had hoped, most of the replies we received gave us a lot of useful insight into what audiences want and expect from advertisements in the movie industry. This enables us to demonstrate these needs in our own project, making it all the more successful.