Evaluation

How did you use new media technologies in the construction and research, planning and evaluation?

The main technology that we used throughout the whole process was the use of our blogs. These were integral to the whole process because it meant that the whole group could have access to each others blogs to share information. It also meant that we could keep all our work together in one place, making it easier to refer back to information from research and evaluation tasks. It also meant that we could present our work on a new media technology. The process also helped me develop my skills on using blogs, I have become more confident with using my blog.

Research and Planning:

Ø For this process we use a range of new technologies in order to provide a wide range of data. Particular ones that we used were, Facebook and Survey Monkey for uploading questionnaires. I found these successful as they reached to a wide range of people and although we were pessimistic about whether they would be useful, we did gain some very interesting and useful answers and comments.

Ø We arranged a focus group with our target audience. This provided us with specific answers and this was also integral to our research as we gained direct information from our target audience. We assessed this information carefully and used it as much as we could on our products.

Ø To research our target age group we handed out a Psychographic and Demographic questionnaire to research what 15-25 year olds do, how much they spend but most importantly want they want or expect from advertising. This gave us a useful insight into what aspects we need to include in our product to make it all the more successful.

Ø The Sony A1E was good to use as it had many useful qualities. It was easy for us to access and because of being small and lightweight it was simple for us to master. Although we filmed in 4:3 instead of Widescreen (which is what we were meant to shoot in) we had some great footage.

Ø Using Final Cut pro for the editing process went well and although at first all the features were intimidating, as a group we managed to work out most of the aspects. We made good use of most of the features and used them to their full potential. This included such things as; sound effects, text features, transitions and the freedom to edit any parts that we desire.

Construction:
In order for us to make our product look as professional as possible, we used the best technology we could. This included; the Sony A1Ecamera we used for filming, Final Cut pro for editing and Photoshop for our ancillary products.

Using Final Cut pro for the editing process went well and although at first all the features were intimidating, as a group we managed to work out most of the aspects. We made good use of most of the features and used them to their full potential. This included such things as; sound effects, text features, transitions and the freedom to edit any parts that we desire.

Photoshop was excellent to use for our ancillary products as it provides us with lots of tools in order to alter and enhance specific elements of our poster and magazine cover. Photoshop is used professionally in the publishing industry, therefore had promise in providing us with good quality effects. We worked hard to make the poster and magazine cover look as professional as possible and I think we made a successful attempt. I think the outcome of these products was greatly helped by the use of Photoshop.

Evaluation:

To provide a good evaluation of our products, we conducted in some audience feedback to see how effective our products are in selling the film.

Ø We uploaded our trailer onto Facebook and requested comments from friends. We made the trailer available for anyone to watch and add comments but we paid close attention to our target audience and what they thought.