What have you learned from your audience feedback?
ØTo evaluate how successful our products were and how well they worked well together, we conducted some audience feedback. We decided to upload our trailer onto Facebook and to arrange focus groups to see what people thought. To continue with the audience research that we did before we made our product, we collected feedback from our target audience (this being males, aged between 15-25).
ØWe also arranged a focus group to gain first hand feedback from our target audience. This is integral to our evaluation as we can hear if our poster works and if it is successful in selling the film.
From the feedback we recieved, I learnt that our products were very successful in what we wanted to convey such as the genre of the film and the effects that we wanted to enforce on teh audience. However, there were some aspects of the trailer and ancillary products that may have benifited with improvements. Overall, I felt that we were very successful and the products as a whole, created a very realistic and effective cross-media advertising campaign.
Audience feedback is very important in order to determine how successful our trailer was. We rely on the audience feedback to identify what aspects need change and what elements worked well. From our feedback I believe we have benifitted greatly in understanding the imporatnce of audience comments and how this effects your product.
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