The use of cross-media advertising is essential in making a product more successful. The aim is to sell the film to your intended audience, so by targeting those from all angles will make the whole process more effective.
- Ø To make the use of cross-media advertising successful, we made sure that we continued a theme throughout all three of our products. One thing that was specific was the colour scheme, we used a lot of greys, silvers and blues throughout. We decided upon these colours as we felt they best conveyed the genre. I researched into the cross-media advertising for Inception and they used a similar colour scheme. I noticed that these colours were used throughout. By using continual colours it makes the product more recognisable and effective.
- Ø Another aspect was to use a similar image, this is successful as it will make the product more remembered. For our advertising that will work alongside the teaser trailer, we used the image of our main character. Although at different angles and a range of camera shots we used the same suit and gun with a similar pose.
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